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Announcement of Cellmania Application Storefront Ecosystem (CASE) for Microsoft(r) Windows Powered Smartphone Software
London - October 22nd, 2002- At the global launch of the Microsoft Windows(r) Powered Smartphone today, Cellmania, Inc., a leading provider of wireless applications provisioning and billing solutions, announced that Cellmania's mFinder and mBilling products have been optimised for Microsoft Windows Powered Smartphone software. The products provide mobile operators with an out-of-the-box application-provisioning portal including infrastructure to provision and bill for mobile applications. The Cellmania mFinder solution enables end-users to search across thousands of Smartphone-compatible applications and sites ranging from games and entertainment to productivity applications. Developers may submit their applications to Cellmania, for distribution across Cellmania's network of wireless operator deployments by visiting http://www.cellmania.com/content_providers/.
The products' key benefits to operators is that by integrating once to Cellmania, operators get not just the provisioning server infrastructure to download and bill for applications, but also access to thousands of the applications, as well as a scalable process to handle revenue share payments to developers. Cellmania has relationships with over 20,000 wireless application developers around the world. The benefit to end-users is that there is now a central repository for users to find applications for their Smartphone.
Cellmania is now hosting and distributing Microsoft Windows Powered Smartphone applications tested and certified under Microsoft's Mobile2Market programme, which provides technical and marketing support to software vendors for the development, testing and distribution of network-ready applications. Cellmania hosts Mobile2Market-certified applications from a number of independent software vendors supporting the Windows Powered Smartphone platform. Hosted applications have received the Designed for Microsoft Windows Powered Smartphone logo, denoting full logo compliance with Microsoft usability, stability and security guidelines, and are ready for purchase and download onto Smartphone devices.
Microsoft Windows Powered Smartphone provides a rich data platform for mobile developers and operators to build compelling mobile data applications and services. Mobile phones built on the Smartphone platform combine fully integrated voice and data capabilities with a rich set of applications including personal information management (PIM), gaming and multimedia features in a small, lightweight mobile phone form factor. Orange is the first operator worldwide to announce retail availability of a Windows Powered Smartphone, the Orange Smartphone SPV(tm).
Dr. Ronjon Nag, CEO & Co-Founder of Cellmania said "Cellmania is very pleased to offer Cellmania's worldwide developer and operator base the capability to provision and distribute Windows Powered Smartphone applications - the rich media format of the Smartphone will enhance the wireless applications user experience."
"We are pleased to have Cellmania as a partner for Windows Powered Smartphone application delivery- their pioneering experience in the mobile application space will be instrumental in providing rich application distribution and provisioning options to both operators and developers", said Robbie Wright, Director, Mobile Devices Division, Microsoft EMEA. "We are also pleased that Cellmania has taken full advantage of the benefits of Microsoft's Mobile2Market programme, allowing quicker time to market for network-ready applications and significant cost-saving across the wireless services value chain."
About Cellmania, Inc.
Cellmania, Inc. is a leading wireless applications and device provisioning company. The company, founded in 1999, has one of the world's largest wireless application repositories, along with download and provisioning infrastructure to distribute applications. Cellmania is deployed in 12 mobile operators around the world, and additionally offers device provisioning and application development platforms to retailers.
About Microsoft Mobile2Market
Microsoft Mobile2Market-the Marketplace for Mobile Applications-enables a process for the certification and market delivery of network-ready wireless applications for the Windows(r) Powered Pocket PC and Smartphone software platforms. Mobile2Market certified applications assure mobile operators that the applications are network-ready, and of high quality and reliability.
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