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November 9, 2000 -- "Get personal with your cell phone!" The keyword today for wireless communication carriers, content providers, software developers, ISPs and mobile operators and carriers is "personalization."
Industry leaders around the world are expected to gather at IBC's forthcoming MOBILE e-PERSONALIZATION Conference to be held December 4-6, 2000 in New Orleans, LA. This 3-day Conference is especially exciting for high-level executives who are looking to provide personalization solutions to develop better relationships with customers, strengthen customer loyalty and stabilize market positioning with services that are in high demand. IBC USA's Conference is supported and endorsed by the Personalization Consortium, mobiledatabiz.com, Mobile Communications International, ARC, Mobile Internet and sponsored by NetPerceptions and Nextenso.
Hear from over 30 leading operators, providers and developers including ALLTEL, Sprint PCS, Webraska Mobile Technologies, BroadVision, Cellmania, ClickServices.com, Oberthur Card Systems, Diversinet Corporation, IDC, Gravitate, Inc., Livemind, Intel Corp., Net Perceptions and Nextenso, who will provide cutting-edge information on emerging business models, value-chain propositions, wireless e-commerce, enabling technologies and future software applications on the growth and expansion of the mobile personalization industry.
The Conference features an information packed 3-day track, which will look at the following themes: Benefits and ROI of Mobile e-Personalization on Day One; Global Outlook on the Wireless Web and e-Personalization; Portals and Enabling Technologies; Standards on Day Two; and Mobile Location Services; Content; Applications on Day Three.
Highlights of key sessions include:
John Haley, Senior Vice President and Chief Technology Office, Alltel will present on adoption drivers for the wireless Web and opportunities/threats that exist for mobile operators and recommendations on how to best position their service offerings.
Michael Beckley, Editor, Appian Web Personalization Report will discuss the major e-personalization trends and competition shaping the industry.
Cynthia L. Hswe, Senior Analyst, The Strategis Group will share results of a survey conducted on wireless and Internet users to help determine market potential and consumer demand for wireless portals.
Christopher Stevens, Director of Business Development, Engage Technologies will discuss wireless and advanced media advertising - the next evolution in online marketing.
Juliann Jannus, Senior Vice President, MGM.com and Andrew Simpson, New Business Development Manager, Net Perceptions will discuss mobile personalization in entertainment.
John Trobough, CEO, Gravitate, Inc. will address strategies to enable and deploy location-precise personalized services.
Full details are available at www.ibcusa.com/personalization.
"New research has found that the number of mobile data users will total nearly 1.2 billion worldwide in 2005. Personalization of content and the optimization of the mobility and time and location sensitive features will also prove crucial in the relevance and take up of wireless data services." - The ARC Group, Wireless Internet: Applications, Technology & Market Strategies Outlook 2000-2005
About IBC
International Business Communications, Inc. (IBC) part of the Informa Group plc, is the premiere organizer of conferences for the telecommunications industry, holding hundreds of events worldwide including Mobile Internet & Information Services; Pre-Paid Wireless Forum; UMTS ; GSM World Congress and Bluetooth. Visit www.ibcusa.com for more details.