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CTIA and Amobee Media Systems Partner to Create CTIA WIRELESS 2008® Event’s Mobile Web Site

Washington, D.C./Redwood City, CA – March 26, 2008 – The international CTIA WIRELESS 2008® trade show, the premier event representing the $500 billion wireless industry, selected Amobee Media Systems, a world leader in mobile advertising solutions for wireless service providers, as its official ad-serving partner for the CTIA Wireless 2008 WAP site, running March 27- April 5, 2008.

CTIA attendees will have access to the event’s program, keynote schedule, daily news flashes and general information from any mobile phone at m.ctiawireless2008.com. CTIA WIRELESS 2008 will take place April 1-3 at the Las Vegas Convention Center.

Amobee’s complete ad-serving solution will deliver display banner advertisements from the event’s top sponsors and partners including Nielsen, Vantrix, FierceWireless, RCR Wireless, SmartBrief and Cellmania. By clicking each banner, users get information about the company and the sponsor’s booth location.

“We’re excited that CTIA has selected us again as its official mobile ad-serving partner, recognizing our leadership in the mobile advertising space and giving us a chance to serve our peers,” said Patrick Parodi, chief marketing officer for Amobee Media Systems. “The CTIA mobile site showcases the types of value-added content mobile advertising can enable.”

“Our attendees greatly appreciate mobile access to event information and relevant industry news through the WAP site,” said Robert Mesirow, vice president of business operations and show director for CTIA. “Partnering with Amobee Media Systems, we can provide attendees with a convenient and useful service and sponsors with another avenue for branding and connecting with industry influencers.”