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CELLMANIA LAUNCHES ZERO TOUCH HOME SCREEN TECHNOLOGY FOR ANDROID™ PHONES
Enables Network Operators and Consumer Brands to Deliver and Control Content on the Mobile Phone's Home Screen
MOUNTAIN VIEW, CA - MARCH 19, 2010 - Today, Cellmania announced the Cellmania Content Widget, an extension to the Cellmania Platform that allows Network Operators and Consumer Brands to manage and publish their content directly to the mobile phone’s home (idle) screen. Mobile Consumers benefit from a having a highly personalized news, information and entertainment experience in the convenience of a widget and application.
“As zero-click, and increasingly zero-touch, access becomes the norm on mobile phones, it becomes paramount to publish content directly to the home screen,” said Dr. Ronjon Nag, Cellmania’s CEO. “Our new solution provides our customers with another way to reach and engage with mobile users for customer relationship management, content merchandising and content consumption.”
Network Operators and Consumer Brands can customize the look and feel of the Widget remotely to meet their branding needs and business objectives. For example, they choose what content is available to their mobile users and how often to publish updates. Content can originate from a variety of sources: 3rd Party RSS and ATOM feeds, directly from their content storefront (e.g. “New Games” or “Top Selling Music This Week”), or any other information source.
Cellmania’s Platform handles all content ingestion, optimization for the mobile screen, analytics and delivery into the Widget and App.
About Cellmania
Cellmania is a leading provider of platforms and services that enable rich content experiences and reduce the complexity of monetizing content across mobile and broadband networks. Cellmania accelerates revenue generation with innovative merchandising features, powerful analytics and customer branded experiences across a wide array of devices. Cellmania's solutions are in action with 23 customers across 4 continents. Founded in 1999, Cellmania is a privately held company with headquarters in Mountain View, California. For more information, please visit www.cellmania.com or email mobile@cellmania.com.
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