App Store Infrastructure

Overview

Cellmania mFinder™ is a complete ecosystem solution for mobile operators to deliver and sell applications (J2ME, Microsoft Smartphone, Symbian), ringtones, graphics, videos to mobile phones.

The Cellmania mFinder™ solution provides rapid content ingestion for operator content providers, digital rights management, content management with respect to content positioning and real-time reporting of transactions. Optionally, Cellmania provides a ready repository of content from Cellmania's network of content providers - the world's largest content provider network, providing some 2,000,000 content items.

Cellmania Solution's Unique Value Propositions:

  • Operator brandable Content Provider extranet to allow content providers ingest content in bulk and or individually
  • Operator extranet with definable workflow processes with content management and approval interfaces
  • Operator brandable WAP and WEB interfaces to access, download and bill mobile content
  • Real-time transaction reports
  • On-device shopping client and home screen technology
  • Ability to deal with downloadables of executables (Symbian, J2ME), media files (ringtones, wallpapers, videos), and browseables (WML, XHTML) in one unified solution
  • Automatically provides compatibility mapping indicators to new phones
  • Ability to integrate to industry standard as well as proprietary billing systems
  • Mobile search engine
  • Maintains a database of downloadable transactions and integrates with operator billing systems, micropayment systems, and credit card systems
  • Handles reconciliation and revenue share payments to content owners
  • Mobile ecosystem services, including content sourcing, testing, ingestion and content management
  • XML interfaces for operators to directly link to Cellmania mFinder components
  • Hosted and Licensed options

Cellmania mFinder™ - Multiple Media Types, Multiple Devices

Cellmania mFinder™ Features

End-User Features: mFinder Mobile & mFinder Desktop

Choice and Personalization

  • Search, browse and purchase applications from the mobile phone or desktop browser
  • Choose from the world's largest directory of applications, ringtones
  • Personalize directory by device, language, country, and more
  • Pay direct to the operator's bill or via credit card

Mobile Operator Features

Search and Directory Server

Allows users to query the application repository by category, keyword, device, language, name, country and more.

Provisioning and Download Server

  • Supports OTA (over-the-air) download of applications from the phone
  • Provides WAP-Push notification for applications purchased from the desktop
  • Maintains a secure database of J2ME applications, ringtones, graphics and links

Billing Engine

  • Maintains a database of download transactions and integrates with carrier billing systems and credit card system for payment through micropayment engines or directly
  • Handles reconciliation and revenue share payments to developers

Professional Certification and Developer Management

  • Developers submit applications, view download activity and purchase activity through the Cellmania provided Developer Portal which is branded for the operator.
  • Cellmania's team of wireless experts certify and review each application based on an extensive check-list of technical and usability criteria.
  • Applications are reviewed, rated, certified by device, country, language, device, and more.
  • Operator bills and collects from the customer. Operator pays Cellmania and Cellmania remits payments to developers.

Cellmania mFinder™ Platform Functionality

Cellmania mFinder™ Flow

Back to top

Benefits for App Store Operators

  • Implement a full ecosystem quickly at lower cost than building internally
  • Reduce cost and get to market faster by using Cellmania's hosted solution
  • Increase airtime usage through download and network-usage activity driven by offering your customers the largest repository in the world of certified applications
  • Customize the desktop and mobile interface with operator look and feel
  • Customize the directory by sorting the applications by device, protocol, country and more

Back to top

Benefits for End Users

  • Quickly find the best applications from the desktop or mobile phone
  • Search, browse, download and purchase applications
  • Easy payment options - operator bill or via credit card

Back to top